News & Announcements

Mar 17, 2021

"Los Demócratas no reinvierten las donaciones de campaña en la comunidad latina"

La Politica Online

En una entrevista con LPO, Juan Proaño, cofundador de Plus Three, alertó sobre los efectos que esto puede tener en la pérdida de espacios futuros en el Congreso.

Apr 26, 2020

"Los Bancos Han Fallado Totalmente"

El Diario

El lunes comienza oficialmente la segunda ronda de concesión de préstamos para mantener las plantillas de los pequeños negocios de EEUU. Hay una nueva financiación de $310,000 millones que sucede a una primera, de $349,000, que resultó rápidamente insuficiente de forma general y en particular para los negocios latinos.

Apr 8, 2020

Sanders Proved 'you can engage, turn out Latinos', says Top Adviser

NBC News

Sanders dominated the Latino vote, without having a Latino vote department, according to senior adviser Chuck Rocha.

Mar 18, 2020

Black Donors Gave $41M to 2020 Democrats Last Year, With Sanders Topping the List

NBC News

Black Americans donated nearly $41 million last year to Democratic presidential candidates, with Bernie Sanders topping the list, according to a new report by Plus Three.

Mar 13, 2020

African American Donors and African American Communities Invest More Than $40 Million Dollars in Democratic Presidential Candidates in 2019

Bernie Sanders has raised $10.5 million from the African American community. Closest rivals were Sen. Elizabeth Warren and Mayor Pete Buttigieg with $6.8 million and $6.0 million respectively. Vice President Joe Biden raised $3.6 million.

Mar 4, 2020

Latinos boosted Sanders on Super Tuesday. A lesson for the Biden campaign?

NBC News

"Last night Bernie Sanders proved that if you invest in the Latino community, they will show up and vote for you in huge margins," said Chuck Rocca, a senior campaign advisor.

Feb 22, 2020

Los demócratas buscan en Nevada el voto de los latinos


El senador por Vermont recaudó 8,2 millones de dólares de donantes latinos, mientras que Elizabeth Warren y Pete Buttigieg apenas 2 millones, según un relevamiento de Plus Three.

Feb 20, 2020

Bernie Sanders's Secret to Attracting Latino Support: Talking to Them

The Intercept

The campaign, which has knocked on more than 200,000 doors in Nevada in the past 17 days, is also getting organizing help from two major Latino groups.

Feb 18, 2020

Biden, Sanders tied for support of Nevada's Latino voters, Telemundo poll finds

NBC News

Telemundo’s poll suggests “this is going to be a close race,” said Juan Proaño, CEO of Plus Three, whose technology company analyzes political and other data.

Feb 13, 2020

Sen. Bernie Sanders leads all Democratic Presidential Candidates in Latino Fundraising

Bernie Sanders has raised $8.2 Million dollars from Latinos. Closest rivals are Sen. Elizabeth Warren and Mayor Pete Buttigieg with $2.0 Million each and Vice-President Joe Biden raised $1.4 Million dollars.

Feb 13, 2020

Latinos gave over $23M in 2019 to Democrats in presidential race; Sanders got the most

NBC News

The lion's share, $8.3 million, went to Bernie Sanders, who leads in Latino contributions in almost every state and city.

Dec 10, 2019

The Media Have Fallen Out of Love With Bernie, but Have Voters?

The Hill

Sanders has real staying power in this race when you consider his support and strong fundraising. News coverage should reflect that.

Oct 31, 2019

Growing influence of Latino donors is on the rise in the United States.

Latino community on track to donate over $100 Million dollars to Democratic Presidential Candidates through 2020 elections.

Dec 8, 2016

Give Miami Day Honors

During this season of giving, we at Plus Three want to take a moment to recognize all of our nonprofit clients for your unwavering dedication to the communities you serve.

Sep 24, 2013

Plus Three's Juan Proaño Brings Expertise to Argentina on State Department Mission

Juan Proaño travelled across Argentina with the U.S. Department of State this August to meet with NGOs and student organizers. Proaño shared his extensive knowledge of online organizing strategy with Argentinians working for social change.

Apr 24, 2013

Changes in Latino Philanthropy

A surge in activism around immigration reform and an engaged electorate in the 2012 Presidential election has changed how Latinos view their role in the political process.

Apr 18, 2013

Plus Three Client COPS VOTER GUIDE Wins Pollie Award Highest Honors

The American Association of Political Consultants (AAPC) recently awarded Plus Three client COPS VOTER GUIDE with two Pollie Awards for the Best Slate Mailer and Best Website for a State Organization in the 2012 elections.

Apr 4, 2013

Plus Three Designs State of the Art Website for John Liu for New York City Mayor Campaign

Plus Three, the leading online marketing firm for progressive causes and organizations, today highlighted its work for pioneering candidate John Liu. Liu, who was New York City's first Asian American elected to city council and the first elected to citywide office, announced his campaign for mayor earlier this month.

Nov 16, 2012

At National, State, and Local Levels, Plus Three’s Clients Celebrate Major Election Victories

Plus Three, the leading online marketing firm for Hispanic causes and organizations, today recognized the achievements of its national, state, and local clients in last Tuesday's elections. At the top of the ticket, Plus Three played a key role in rallying Latinos to support President Obama's reelection. Plus Three's clients made great strides across the country at the state and in local ballot initiatives as well.

Aug 23, 2012

Equality NC Launches New Websites Designed to Better Serve LGBT Community & Allies

Equality NC

Equality NC and Equality NC Foundation today launched two dynamic new websites to better serve the informational and interactive needs of North Carolina’s Lesbian, Gay, Bisexual and Transgender (LGBT) community and allies. The revamped online presences mark the first major website redesign for Equality NC, North Carolina’s leading LGBT advocacy organization, and the organization’s educational arm, Equality NC Foundation.

May 3, 2012

Shakira and Ronaldo Top Plus Three's 2012 Latino Social Media Ranking

@Plus_Three, the leading online marketing firm for Hispanic causes and organizations, today released its 2012 Latino Social Media Ranking (#2012LatinoRanking) analysis. The list was dominated by singers and soccer stars with singer Shakira, who boasts over 49 million Facebook likes and 15 million Twitter followers, leading the way. Real Madrid soccer player Cristiano Ronaldo, singer Selena Gomez, FC Barcelona soccer player Lionel Messi, and singer Enrique Iglesias rounded out the top five Latino celebrities, totaling over 223 million followers and likes.

Apr 6, 2012

Plus Three Sponsoring Half-Day Training Session for Nonprofits at Hispanicize 2012

Juan Proaño, Co-Founder of Plus Three and website designer for the Friends, will lead a panel during the Latino Social Media for Social Good Half-Day Training session. The panel is entitled: “The Ultimate Guide for Non-Profit Organizations Serving Hispanic & Multicultural Communities,” and it will examine as a case study the remarkable success of the Friends of the American Latino Museum in social media outreach.

Apr 2, 2012

Noncitizens Sue Over U.S. Gay Marriage Ban

The New York Times

As a Plus Three client, Immigration Equality Action Fund leverages our advocacy and fundraising tools to garner support for equality under U.S. immigration law for lesbian, gay, bisexual, transgender, and HIV-positive individuals.

Mar 22, 2012

Friends of the American Latino Museum Surpasses 100,000 Followers on Its @LatinoMuseum Twitter Account

The Friends of the American Latino (Friends), a 501(c)3 created to support the American Latino Museum initiative, surpassed 100,000 followers on Twitter and has accumulated 70,000 Fans on Facebook, 67,000 through its website, bringing its total reach to over 237,000 supporters. A renewed energy and hope for the museum is increasing rapidly since the introduction of the Smithsonian American Latino Museum Act earlier this year in the House and Senate. The Smithsonian American Latino Museum Act would designate and hold the Smithsonian’s Arts and Industries Building as the official site for the museum.

Dec 14, 2011

USHLI's Project SED Will Spark a New Generation of Voters

The United States Hispanic Leadership Institute (USHLI) today launched Project SED (Students for an Educated Democracy), which aims to generate a new generation of voters.

Dec 14, 2011

USHLI announces Project SED, a virtual civics classroom slated to reach 1.5 million students in 2012

Today the U.S. Hispanic Leadership Institute (USHLI) introduced Project SED, a virtual classroom bringing civics education to the age of social media. The project is the boldest in USHLI’s 20-year history and aims to reach 1.5 million students in 2012 alone. The students will learn about federal and state elections, participate in mock elections, and interact with peers online and with mobile phones.

Nov 10, 2011

Plus Three’s Juan Proaño to speak tomorrow on civic engagement at 2011 LATISM Conference on social media

Juan Proaño, president and co-founder of leading social media and technology company Plus Three, will be a featured speaker at the 2011 Latinos in Social Media (LATISM) Annual National Conference which is taking place November 9-11 at the Navy Pier in Chicago.

Oct 15, 2011

Plus Three Continues to Build National Support for American Latino Museum

Plus Three, a leader in social media and technology for nonprofit and political organizations, marks the conclusion of Hispanic Heritage Month by highlighting their continuing partnership with and services for the Friends of the National Museum of the American Latino (FRIENDS).

Oct 15, 2011

October 2011 Newsletter

In this issue: Celebrating Hispanic Heritage Month; visit us in Denver Nov. 6-8!

Sep 19, 2011

Plus Three builds feature-rich online fundraising system for “DASH FOR DAD” endurance team races

Plus Three, a leader in social media and technology for nonprofit and political organizations, built an extensive new online fundraising system for ZERO—The Project to End Prostate Cancer and its DASH FOR DAD and Great Prostate Cancer Challenge race series. The system allows race participants to raise money using customized individual and team online fundraising tools.

Sep 8, 2011

Plus Three Migrates Production Infrastructure to Windstream Hosted Solutions

Windstream Hosted Solutions, a premier provider of enterprise-class managed hosting solutions, today announced that Plus Three has chosen to colocate the production infrastructure for its "always on" fundraising and member management systems at Windstream's SAS-70, Type II data center in Raleigh.

Sep 7, 2011

Charlotte in 2012 Host Committee Launches New Democratic National Convention Website, Relying on Plus Three's Design Team and ARCOS System

Plus Three designed and implemented, which was launched last week by the convention’s host committee. The site will allow convention organizers to share information with attendees and reach their $37 million fundraising goal with the backing of Plus Three’s industry-leading ARCOS system.

Jul 19, 2011

July 2011 Newsletter

In this issue: New tools coming this summer; Selena Gomez surpasses Obama on Facebook; more!

Jul 12, 2011

Selena Gomez Fans Surpass Barack Obama Fans on Facebook, Plus Three Social Media Survey Finds

Plus Three recently conducted a survey of social networking sites to determine the growth of this valuable media tool for Latinos. Among the more interesting findings, actress and singer Selena Gomez has passed a significant milestone on Facebook by surpassing Barack Obama with 22.5 million fans. A total of 32 Latino celebrities are among the top 1,000 Facebook fan pages, the survey finds.

Jul 7, 2011

Plus Three Revamps 68-Year-Old National Peace and Social Justice Organization’s Online Presence

Plus Three recently completed a full revamp of the Friends Committee on National Legislation’s (FCNL) web presence. FCNL and Plus Three have worked together for nearly four years, and Plus Three was honored to take on the significant project.

Jun 14, 2011

June 2011 Newsletter

In this issue: One-upping the Louvre; new community tools; upcoming events; more!

May 12, 2011

Plus Three’s social media campaign leads the National Museum of the American Latino Commission to over 100,000 supporters

Plus Three lent its expertise to the National Museum of the American Latino Commission in February of 2011. Plus Three launched with social media tightly integrated, and through a direct response email strategy and targeted Facebook advertising, membership increased dramatically within the three months of the campaign, quickly exceeded goals.

Apr 9, 2011

We're Sponsoring NCTech4Good Friday

Join us in Chapel Hill! This day-long conference will bring together representatives of the nonprofit and technology communities to identify and address the technology needs of the nonprofit community in North Carolina.

Apr 6, 2011

Nonprofit Technology Contest Update: Thank You to All of Our Entrants!

A winner will be announced at the end of April.

Dec 16, 2010

Plus Three Announces National Competition to Award $50,000 in Web Design and Online Services to a Non-Profit Organization

Plus Three—which has emerged as a go-to web design and technology company for non-profit, advocacy, membership, and political organizations—has announced the launch of a national competition to select an not-for-profit organization to receive $50,000 in strategy, design, and technology services including the fundraising and advocacy tools that Plus Three has pioneered.

Dec 3, 2010

Guest Blogger Series: “Will You Donate $2 Today?”


Every day, more and more Latinos and Latinas are going online. Whether for work, for play or to advance social causes, Latinos are increasing their presence and exercising political will with their laptops and cell phones. The mystery to many Latino advocacy and civil rights organizations has been how to translate that energy into online giving. Obviously, it’s not as simple as many people think or everyone would be flush with donors. Yet, at the same time, it is not as complex as many suggest. The Latino audience is supportive, but like most Americans doesn’t want to be hit up for money every other day. How do you find the balance?

Dec 2, 2010

Plus Three and ZERO - The Project to End Prostate Cancer Announce the Relaunch of

The press release below was issued by ZERO to mark the occasion.

Oct 20, 2010

October 2010 Newsletter

In this issue: Powering campaigns and committees nationwide; nonprofit news; more!

Jun 24, 2010

We're Sponsoring NCTech4Good This Friday

Join us in Chapel Hill! This day-long conference will bring together representatives of the nonprofit and technology communities to identify and address the technology needs of the nonprofit community in North Carolina.

Mar 26, 2010

$50,000 or More - How Your Nonprofit Can Win!

To celebrate's Pepsi Refresh Project win, we're hosting a FREE strategy call with Executive Director Zach Maurin where you can learn tips and tricks for using all the marketing tools available in ARCOS to engage your supporters and turn them out to vote for your idea or help you achieve your online goal.

Dec 7, 2009

Media and politics: a brand is a brand for Plus Three

eMedia Vitals

There are similarities between launching an online media brand and a political campaign. Having done both, Plus Three knows both the similarities and the differences.

Jul 29, 2009

July 2009 Newsletter

In this issue: Facebook and Twitter integration expanded; Plus Three branding & technology power Sotomayor for Justice; Arlen Specter launches 2010 campaign on Plus Three's ARCOS platform; National Coalition on Black Civic Participation launches; more!

Apr 16, 2009

April 2009 Newsletter

In this issue: Come see us at NTC 2009; nonprofits choose Plus Three; Plus Three wins Pollie award for record-setting online fundraising; more!

Feb 25, 2009

February 2009 Newsletter

In this issue: Plus Three helps Latino Inaugural Gala set online fundraising record; ARCOS 7.30 released; a bold redesign for Eleanor's Legacy; more!

Feb 13, 2009

Plus Three Helps Latino Inaugural Gala 2009 Set Online Fundraising Record for Hispanic Organizations

Plus Three today announced its role in helping the Latino Inaugural Gala 2009 set an online fundraising record for the Hispanic community. In just one month, over $625,000 was raised online through the sale of 3,000 gala tickets at The event raised more than $1 million.

May 11, 2008

Non-Profit Tech Blog Interviews Juan Proaño

In this podcast, Juan Proaño, President of Plus Three, sits down for an interview with Non-Profit Tech Blog's Allen Benamer. Listen to learn more about Plus Three, its technology and pricing structure.

Feb 21, 2008

ARCOS Technology Platform Quickly Becoming Industry Standard for Nonprofits, Advocacy Organizations

Plus Three has upgraded its ARCOS technology platform and migrated its clients to its robust ASP. As a result, Plus Three has been able expand the products and services it offers its clients, adopt the highest service-level guarantees in the industry, and add best-in-class security controls.

Dec 19, 2005

Plus Three Announces Partnership with PetitionThem

With this partnership, Plus Three gains access to PetitionThem's registered database of proven activists and grassroots political participants enabling Plus Three to enhance services to its stable of political, non-profit and advocacy clients.

Dec 12, 2005

Plus Three Enters Content Publication with Acquisition of Primedia Internet Resource Technology Group

With the acquisition, Plus Three becomes an immediate leader in online publishing technology. Included in the technology assets acquired are: Krang, the leading Open Source publishing tool; a Membership/Subscription tool; a centralized paid content platform; and PIRT ShuzaI, a tool for quick building of user data collection forms by web editors.

Dec 5, 2005

Plus Three President Named Among Top 100 Hispanic Entrepreneurs in 2005

"It is an honor to be considered one of the top Hispanic Entrepreneurs in the United States," said Proaño. "I am proud to be among the list of successful professionals who have driven positive change in Hispanic communities and in the business world, but prouder still of the hard work and dedication exhibited by every member of the Plus Three team who is committed to the success of this company."

Nov 7, 2005

Plus Three Strengthens Executive Team With New COO and Vice President of Technology

"Thomas' deep political roots and technology background, and Len's expertise in online content publishing and business operations, are great assets for Plus Three that enable us to expand our customer base while enhancing the services and solutions current customers rely on," said Juan Proaño, president and co-founder of Plus Three.

Jun 24, 2005

Plus Three Strengthens United Federation of Teachers' Online Member Services

"We selected Plus Three after a careful examination determined it had the technical know-how we needed to successfully integrate new features with our IBM iSeries and tailor it all for our members' needs."

Jun 1, 2005

Stumping in Cyberspace

Hispanic Business Monthly

"All the candidates and campaign committees we worked with actually gained ground against their counterparts," Mr. Proaño says. Those results assure a permanent place for the Internet in political campaigns. Companies like Plus Three can help candidates use the Internet to accept registrations, track donations, and write letters, blogs, and petitions.

May 31, 2005

Coronado Project Selects Plus Three's ARCOS Technology for Online Campaign

Key to this campaign is the launch of the Coronado Web Site at built on Plus Three's ARCOS platform. Visitors to the site will be able to register to vote, access the Project's recent memo to the Democratic Party offering actions the party must take to ensure it does not remain the minority party for years to come, and sign up for future Project memos.

May 11, 2005

Plus Three President Shares Expertise in Online List Growth and Acquisitions at 2005 Personal Democracy Forum Conference

"The low cost of Internet communications has drastically changed the way large and small organizations reach out to their constituents," said Juan Proaño co-founder and president of Plus Three.

Mar 21, 2005

Plus Three Announces ARCOS 4.0

ARCOS 4.0, the Open Source platform built on Linux, Apache, MySQL and Perl, greatly increases the functionality and ease-of-use from ARCOS 3.1 with a complete fundraising platform that incorporates the most advanced tools available in Web and email publishing and reporting.

Mar 3, 2005

Plus Three President Shares Expertise in Online Fundraising at 2005 Politics Online Conference

"The Internet is changing the way organizations raise money. Since the start of 2004, more than $185 million has been raised online in support of progressive campaigns and causes through systems Plus Three developed," said Juan Proaño co-founder and President of Plus Three.

Feb 28, 2005

A Lesson in Open Source


In moving away from its static Web site and paper-based system of membership services, UFT and Plus Three crafted a three-phase approach. The key to success, according to Deirdre Hannigan, Plus Three's vice president of client services, was to move cautiously and maintain tight budgetary control.

Feb 22, 2005

Plus Three Appoints Sam Tregar as Product Manager

Tregar will be responsible for providing strategic direction and expertise to the development of ARCOS, the company's advanced Open Source technology platform used by political, non-profit and large member organizations. Tregar was the chief architect and developer of the Open Source content-management system Krang.

Oct 18, 2004

What Your Party Knows about You


Data mining also helps the parties find, and sway, those all-important swing voters. "Now we can identify individuals within a neighborhood, in a state, in a market, where we never would have gone and looked before," says Juan Proaño, president of Plus Three.

Oct 5, 2004

Kerry Campaign Dumps Cash on Web


The DNC also raised $4 million the day of the debate, said Nancy Eiring, director of the DNC's grass-roots fund-raising efforts. Between 9 p.m. and midnight, she said, the party brought in $10,000 a minute. Eiring added that the DNC ads on national websites had a staggeringly high click-through rate of 5 percent.

Sep 8, 2004

AHR Selects Plus Three to Persuade President Bush to Keep His Promise to the Great Outdoors

"Without Plus Three, this task would have cost significantly more and required additional time and resources. Plus Three allowed us to focus on the signatures and not worry about the technology."

Aug 30, 2004

The Democratic Senatorial Campaign Committee Taps Plus Three for Web Advertising and Fundraising Initiatives

"Our selection of Plus Three reflects the enormous confidence we have in their ability to persuade voters to support the election of Democratic candidates to the US Senate in this crucial election," said DSCC spokesperson Cara Morris. "Plus Three has a proven track record of planning and executing campaigns that are extremely compelling to constituents we are seeking to support our effort."

Aug 24, 2004

Democrats Unleash "Demzilla" on the GOP

Business Intelligence Pipeline

The DNC says that DataMart and Demzilla have enabled the party to increase its number of listed donors from 400,000 at the time of the 2002 elections to "well over a million now," though it won't be more specific. It has also let the DNC cover the costs of prospecting for donations.

Jul 5, 2004

Knowing Their Politics by Their Software

New York Times

David Brunton, who is a founder of Plus Three, a technology and marketing consulting company that has done much of the work on the Democratic and Kerry Web sites, regards open-source software as a technological expression of his political beliefs.

Jun 28, 2004

Plus Three Launches Upgrade Of Fund-Raising Software

Information Week

One of the key companies behind the Democratic National Committee's IT infrastructure--more commonly referred to as Demzilla--on Monday launched the latest version of its open-source fund-raising software. Version 3.1 of Plus Three LP's Arcos software lets fund-raising organizations and political campaigns treat their constituents more like consumers, thanks to business-intelligence features designed to enable more direct marketing.

Jun 28, 2004

Democrats Tap Open Source


"Open-source technologies provide freedom for our clients—both freedom from licensing fees, of which we charge none, as well as, in many cases, freedom from the kinds of attacks that can debilitate more closed alternatives," Brunton said.

Dec 2, 2003

Plus Three Technology Helps Democratic National Committee Achieve a 600% Increase in Online Contributions

"To win campaigns you need three things: money, message, and mobilization. The tools Plus Three has helped the DNC build allow us to maximize our performance in all three areas," said Doug Kelly, Director of Technology for the Democratic National Committee.

Mar 11, 2003

Plus Three to Present at Conference

"We've squeezed impressive scalability out of commodity hardware," says David Brunton, Plus Three's VP of Technology. "Maintaining website uptime during traffic spikes is a rapidly growing practice area for Plus Three."

Mar 4, 2003

Plus Three Builds Democratic National Committee's 2004 Weapon

Laura Quinn of QRS Newmedia, the consultant who drove the decision for the Democratic party's technology upgrade, stated: "I was extremely happy with our choice of vendors. Plus Three has provided us with a stable, scalable solution, and has been incredibly active in this process of upgrading the Democrats' technology."