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Selena Gomez Fans Surpass Barack Obama Fans on Facebook, Plus Three Social Media Survey Finds

31 Other Latino Celebrities Among Top 1,000 Facebook Fan Pages

Latino Facebook Users Grew 167 Percent Compared to 21 Percent Among Non-Hispanic

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WASHINGTON, DC — Plus Three recently conducted a survey of social networking sites to determine the growth of this valuable media tool for Latinos. Among the more interesting findings, actress and singer Selena Gomez has passed a significant milestone on Facebook by surpassing Barack Obama with 22.5 million fans. A total of 32 Latino celebrities are among the top 1,000 Facebook fan pages, the survey finds.

“Latino Facebook users grew 167% compared to 21% among non-Hispanics from April 2010 to April 2011 according to comScore," said Juan Proaño, President, Plus Three. “ Latinos are using Facebook to stay connected with family and friends and to stay connected with their identity. Any organization that wants to stay in touch with a Latino audience will need to focus its outreach on using Facebook and social media in order to stay relevant today”.

The triple digit growth provides the strongest indicator yet that Latinos are rapidly adopting Facebook and social media to connect with family and friends but also to advance common interests, issues, grassroots movements and social causes.

Plus Three surveyed the top 1,000 Facebook fan pages and found 32 Latinos celebrities among the top 1,000. Only three Latinos broke into the top 100. Shakira was the top Latina celebrity with 35 million fans and ranked number eight on the overall list followed by Selena Gomez at number thirty-five and Enrique Iglesias at number forty-eight.

The Latinos with at least 2 million Facebook fans are mostly singers, athletes, and comedians. Athletes from the World Cup and Reggaeton artists dominated the list. Latino celebrities on the list include Daddy Yankee, Don Omar, Lionel Messi, Ricardo Kaka, George Lopez, Jennifer Lopez, Christina Aguilera, Ricky Martin, and Carlos Santana.

Nielsen reports that the average Facebook user spends four hours and 39 minutes on the site per week. That is more time than the average user spends on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. With a number of public and private initiatives to drive broadband adoption among underserved communities, such as the one being led by NCLR, LULAC and One Economy, we should expect that Latinos will continue to increase their online presence as well as become more sophisticated in their usage to stay connected at home, school, work, and even on the go.

Latinos With the Most Facebook Fans

Data for this survey was taken from Source Data.

Rank Name Fans Type
8 Shakira 35,875,202 Singer
35 Selena Gomez 22,276,194 Actress
48 Enrique Iglesias 19,685,811 Singer
186, 284, 835 Lionel Messi 15,535,438 Athlete
131 Ricardo Kakà 9,779,271 Athlete
155 Demi Lovato 8,719,504 Singer
162 Pitbull 8,456,444 Singer
164 Daddy Yankee 8,399,149 Singer
186 Lionel Messi 15,535,438 Athlete
189 Fernando Torres 7,525,901 Athlete
192 Rafael Nadal 7,420,362 Athlete
198 Andres Iniesta 7,167,068 Athlete
229 Don Omar 6,492,023 Singer
270 George Lopez 5,828,510 Comedian
297 Mariah Carey 5,295,893 Singer
320 Ricardo Arjona 4,984,899 Singer
322 Jennifer Lopez 4,971,423 Singer
355 Luis Fonsi 4,748,077 Singer
363 Taio Cruz 4,654,998 Singer
381 Tony Dize 4,509,832 Singer
423 Christina Aguilera 4,153,389 Singer
552 Cesc Fàbregas 3,416,732 Athlete
596 Juanes 3,247,789 Singer
629 Don Ramon 3,104,709 Comedian
694 Maná 2,851,478 Singer
709 Travis Pastrana 2,795,499 Athlete
722 Ronaldinho 2,773,892 Athlete
807 Gabriel Iglesias 2,505,116 Comedian
845 Alex Campos 2,403,197 Singer
938 Ricky Martin 2,231,185 Singer
953 Jesus Adrian Romero 2,210,865 Singer
978 Carlos Santana 2,179,039 Singer