CEO & Co-Founder
Juan Proaño is an entrepreneur, technologist, and business leader who is active in civic affairs and progressive politics. Proaño is the co-founder and CEO of Plus Three, a Florida based Technology company serving non-profit, advocacy, membership, and political organizations. Founded in 2002, Plus Three has raised more than $500 million online and delivered over 1 billion emails for its’ non-profit clients. Juan is also the managing partner of Latino Strategies, a marketing and consulting company focused on engaging the U.S. Latino market which he founded in 2017.
In his two decades of entrepreneurship, Proaño has founded and managed three companies in the technology sector and generated more than $400 million in revenue for his businesses, which have operated throughout the U.S. and South America. Early in his career, Juan moved from Florida to New York and founded his first company at the age of 29.
Juan’s first client at Plus Three was the Democratic National Committee (DNC) where he developed the national voter file (“Demzilla”) under the leadership of Chairman Terry McAuliffe. The National Voter file was the basis for all of the fundraising for the DNC and is credited with generating over $85 Million dollars in online donations (a record for the Democratic Party). By 2004, as a result of the development of the national voter file, for the first time in modern campaign history the Democratic National Committee outraised the Republican National Committee; one of Proaño’s most rewarding professional achievements. Between 2003 and 2005, Plus Three was recognized as one of the top 100 fastest growing Latino owned businesses in the United States.
Juan has also been recognized for his pioneering work in the technology and online fundraising fields. From 2003 to 2005 Juan was recognized by the United States Hispanic Chamber of Commerce (USHCC) as one to the top 100 Latino CEO’s. Hispanic Business Magazine profiled Proaño for his groundbreaking work developing “Demzilla” and changing the political landscape. Time Magazine featured Juan for his work for the Democratic National Committee in “The Battle for Every Last Vote” (a nine-page feature story on the Bush-Kerry 2004 election).
Prior to founding Plus Three, Juan worked at Bigfoot Interactive, a technology company providing outbound email communications services to Fortune 1000 companies. As one of the first 10 employees, Juan developed his skills as a technical project manager, product and systems integration specialist, and business development expert. From 1995 to 2002, Bigfoot Interactive grew from 10 employees to over 250, with Proaño managing a team of 25 developers and project managers. Bigfoot Interactive was acquired by Epsilon, a division of Alliance Data Systems Corp. in 2005 for $120 Million dollars in cash.
A native of South Florida, Proaño moved to New York at 19 years of age and worked and paid his way through college, first at Borough of Manhattan Community College (BMCC) and then onto City University of New York (CUNY) where he left 2 semesters shy of graduating to pursue his career in technology. In 2015, Proaño was invited to be part of the first class of Latino owned business leaders to participate in the Stanford Latino Entrepreneurship Initiative (SLEI), a program designed to help Latino owned businesses to scale to $1 Billion dollars in revenue. Juan grew up in a traditional Latino home, and was the first person in his family to attend college. His father was a small business owner and his mother a homemaker respectively, who sacrificed to raise and educate their four children. Juan has built a home with his partner (and high school sweetheart) Vanessa Chamizo who is a civil litigator. They are the parents of two school-aged children, Penelope Olivia and Oliver Miles Proaño. Juan also has an eleven year old daughter, Lola Valentina, from a previous relationship who is entering middle school.
Juan is active in civic and community affairs. His work on four Presidential campaigns and countless local, state, and federal races around the country gives him a unique perspective on campaigns and elections in the United States. The U.S. State Department asked Proaño to help activists and leaders in Argentina to improve how they use technology to improve their communities. Proaño’s eight-day trip included seminars and workshops in 5 of the top universities in the country and visits to 13 cities to meet with elected officials and government agencies. Proaño has volunteered his time with the NAACP, League of United Latin American Citizens (LULAC), Greater Miami Jewish Federation, American Latino Museum, DREAM Activists, and Boys and Girls club. Juan also started a program at Plus Three to develop the capacity of Latino non-profits across the country by providing $250,000 of in-kind services.